Coinrule is a trading-rule editor for crypto currency traders of various levels of expertise.

With Coinrule you can easily develop your own trading rules and strategies and set them up to run automatically. It is the “if-this-then-that” for cryptocurrency trading that allows you to plan your crypto trading rather than having to sit for hours in front of charts. Best of all? No coding skills are required, meaning anyone can use Coinrule.

"We are a team of blockchain and crypto enthusiasts who found that trading cryptocurrency is unnecessarily complicated."

Coinrule was founded by Gabriel and Oleg. Our backgrounds are in banking, fintech, user experience and back-end technologies. All of us have previously built companies and discovered the ‘magic’ of crypto over the past 3 years.

We are committed both to crypto traders and the wider Blockchain community as we believe in the possibilities that the technology brings for a greater decentralization of wealth and power, a more open internet, and much more beyond.

"Over the past years, Cryptocurrency trading has evolved into one of the killer-apps of Blockchain"

By adding liquidity to previously illiquid asset classes such as early-stage tech companies, but also to sectors such as supply-chains, real estate and many more, cryptocurrency trading has enabled an immense process of wealth creation. While speculation might occasionally be seen critically, it’s role in asset price discovery is critical for any market and ultimately adds significant value to all market participants. But traders need the right instruments to make it happen - and this is where Coinrule comes in!



International experience in USA, Finland, Italy, and UK at leading organizations such as Vodafone, Nokia, WPP, British Government and MIT in Boston. He worked in Fintech at the Innovation Labs of Lloyds Banking Group and UBS Bank. MSc degree from the Polytechnic University of Milan and Postgraduate Executive Strategy & Business Programs at the London School of Economics and Harvard University. From 2016, Lead Mentor at Google and Mentor at Virgin Startups. Previous startup experience with Paylinko, a Fintech-payment venture. Launched Coinrule in January 2018.


Oleg studied Politics and International Relations (BA and MPhil) in London and Oxford and subsequently worked in Banking and Risk roles at Citigroup London for a number of years. In his last role at Citi, Oleg was Chief of Staff to Citi's Global Public Sector Portfolio Head. Left Banking to build his previous startup Guidelighter. Oleg organizes Enterprise Ethereum Alliance meetups in London, was a Research Analyst for a number of Crypto publications and advises Blockchain projects. Together with Gabriele launched Coinrule in 2018.


Zdeněk has been developing web applications for almost 20 years. Everything he knows, he learned himself - he studied Cybernetics in Pilsen, Czech Republic, but dropped out to focus on programming. Interested in Startups, Web Security, Blockchain Technology, Crypto investments and last, but not least, in Fusion Power. Zdeněk met Gabriele and Oleg during his participation at the Masschallenge accelerator program in London (with his project Ukey1 - a unique authentication gateway) and joined Coinrule in August 2018.

Happy trading from London.

The Coinrule Team

Meet the Coinrule Team

Gabriele Musella CEO Coinrule
Gabriele Musella
CEO, Product
Oleg Giberstein COO Coinrule
Oleg Giberstein
COO, Growth
Zdeněk Höfler CTO Coinrule
Zdeněk Höfler
CTO, Architecture
Daniel Kohout Coinrule
Daniel Kohout
Senior Engineer
Kostya Safonov Coinrule
Kostya Safonov
Frontend Engineer
Ruben Cisternino Coinrule
Ruben Cisternino
Head of Trading

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